The Daily Brainstorm

Society, Industry and Culture


Your business needs a bit more than a well put together website to succeed. Many business owners wrongfully assume that just by creating a user-friendly website, they don’t need to perform any other type of marketing. After all, Google is the miracle search engine, isn’t it? Let’s talk a little bit about search engine optimization.

Though we all want to believe that our websites will magically appear on Google’s front page with little effort on our parts, that couldn’t be further from the truth. It takes some real web marketing guru tactics to reach a point where your website even ranks at all! So, to sum it all up, no web marketing equals no website traffic.

With that being said, web or Internet marketing does cost money. If you’re not a savvy marketer yourself, it’s best to hire the right help to get it done. Here are some of the ways that web marketing can help your website:

Your Site Will Rank Better

The first thing to consider, is that when a consumer online types in certain keywords relevant to your website, will your website appear as a search result? If your website doesn’t rank on Google or is located past page two, you’re not going to get visitors to your website. People aren’t interested in spending five minutes to find a website located somewhere on page six. In short, web marketing equals better search engine ranking.

More Visitors To Your Website

Why do you want to rank on Google at all? It’s not just about prestige, but about actually getting people to visit your website. Remember, you may have the most amazing web programming skills, but if you have no incoming traffic, who’s going to see it, ever?

You created your website for a reason. Whether it’s for raising awareness of a cause, selling products or trying to sell services, you need people to see your efforts.

Better Trust Rating Overall

Consumers only trust websites that rank well on search engines. It may seem rather shallow, but they really can’t judge your company’s website unless they actually see it. How much consumers trust your website does indeed come into play when they make a decision to purchase something from you or trust your opinions. By investing more money into web marketing, you can take the time to raise your trust level rating.

Appeal To Your Target Audience

Web marketing comes in a variety of forms, but the most important advantage it has is that it allows you to make sure your website appeals to your target audience. It’s one thing to have people click your website link, but how many of those individuals are actually interested in your company? By choosing to narrow down your web marketing tactics, your website will receive a steady flow of incoming traffic that contains members of your target audience.

The Internet is vast with millions of users performing daily searches. You can only imagine just how hard it is to get people to notice your website. By investing time, money, and energy into web marketing, your website will be seen and your thoughts will be heard.

Search Engine Optimization Starter Guide

Companies like Updraft SEO are good options to hire for SEO marketing service.

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Home ownership has its hazards; insect infestations, plumbing breakdowns and a myriad of other problems complicate any homeowner life’s with surprising regularity, on top of the intimidating cost and financial obligations associated with buying a home at all. Still, home ownership is not without its perks. Total control over one’s home, the ability to make it in a manner you want, perhaps the way you’ve always wanted it since you were a child, can make even the most grueling home improvement project more than worth it. One particular place where homeowners get to indulge themselves is with their backyards. Building the backyard of your dreams is one place where homeowners can truly let their creativity shine if they’re willing to put in the effort. Still, there are some elements of landscape design that must be addressed before any homeowner transforms their backyard into a work of art.

To have a truly wonderful backyard, planning is essential, and sticking to any plans doubly so. Making an overhead drawing of the backyard you always wanted is an amazing tool for the planning process. It doesn’t have to be a great drawing (though tutorials on drawing landscapes are available from hundreds of online sources) but it should give an idea of where everything goes from rocks with aesthetically pleasing properties to more practical elements such as vegetable gardens or air conditioning units. When planning a backyard, you should choose the plants, decorations, lawn furniture and support structures that will bring your vision to life. Planning for the functionality of the backyard as well as the look of it can be important; after all, if it’s hard to get to the air conditioning unit or a hammock won’t fit in a small space, you’re going to have problems. Safety is another thing to keep in mind, particularly if you plan to enjoy somewhat risky activities in your lawn, such as archery practice or installing a brick barbecue, Knowing the risks associated with what you want to use your backyard for and planning ahead for them is a good idea when preparing to build a backyard.

Also know exactly what you’re willing to do regularly in preparing your backyard; while a lovely bed of grass is always attractive, if you’re not in a good place to regularly mow the grass or remove twigs and leaves, be it for scheduling or health problems, it may be a better idea to cover parts of your backyard in mulch and concrete tile. One thing to plan for is the difference in seasons; depending on how dramatically different the seasons are in your region, this may be a non-issue or it may be a very important thing to consider. Getting backyard plants that can survive the cold seasons will improve your yard’s appearance when most other plants are all but invisible if you live in a region with rough winters, while scorching hot summers may call for plants that are resistant to painful dry seasons. Overall, the best word for backyard landscape design is “preparation”.

1. Boulder Falls Landscape
15504 NE 62nd St
Vancouver, WA
(360) 991-1347

2. Grand-View Landscape
8611 NE 36th St
Vancouver, WA
(360) 253-9317

3. Greenhaven Landscapes Inc.
10907 NE 117th Ave
Vancouver, WA 98662
Phone number:(360) 314-2165

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While it is always recommended to contact a qualified roofing contractor for most roof repair issues, there are a few cases where you can do some things yourself. One of these is doing visual inspections of your roof on a regular basis.  In this guide, we’re going to share several tips that’ll help you to successfully inspect a variety of roofing problems – so with this in mind, let’s get started.

Tip 1 – Spray your roof to test for leaks

One of the best ways to test whether you have a leak is to spray your roof using your garden hose pipe. Of course, this is a task that’s best attempted in the summer months, when a leaking roof is much easier to repair. By spraying across a variety of locations on your roof, you’ll quickly be able to discover where any leaks are occurring – and you’ll have plenty of time to repair them before the winter sets in.

Tip 2 – Examine your valleys

The aspect of your roof known as the ‘valley’ is simply the part where two different roofs intersect with each other. This forms an unavoidable ridge, and it’s also one of the most vulnerable areas when it comes to leaks. In fact, if you’re aware of a leak but you’re struggling to find the source, then examining the valleys within your roof is often a wise place to begin your search.

Tip 3 – Keep your gutters clean

An important aspect of roof maintenance is keeping your gutters clean because the guttering is the ultimate defense against water clogging on your roof. Unfortunately, gutters can become easily clogged – especially in the fall, when stray leaves can easily blow onto your roof and find their way into your guttering system. Keeping this in mind, it’s wise to always keep your gutters as clear as possible, especially in those fall months.

Tip 4 – Monitor for dry rot

Another type of damage that can occur on your roof is dry rot. Rather than being caused by water damage (which is the most common source of roof issue), it’s actually caused by a lack of ventilation. This can ultimately lead to your roof sagging, and eventually results in cracks and leaks.

The key to preventing dry rot is to use a ridge vent, which will give your roof adequate ventilation, and go a long way towards reducing the chance of any dry rot from occurring in the first place.

Conclusion:

Overall, it’s easy to say that roof repair and maintenance is an important aspect of looking after your home. If you keep these tips in mind, then you’ll be sure to keep your roof in great condition, and ultimately avoid some of the most time-consuming and expensive problems that can occur.

Of course, while it’s possible to perform much of this maintenance by yourself, it’s often a smart decision to ask for help from friends or family – because having a helping hand when you’re working on a roof is often a great advantage. If you’re planning to fix your roof by yourself, then safety is something that should be at the forefront of your mind. While most small repairs can be done solo, it’s always wise to take the necessary precautions to prevent any embarrassing and painful accidents.

If you live in the Portland, Oregon area here are a few qualified roofing companies to call:

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Advertising on Google AdWords sure does look like a fast, easy way to get customers to your landing page, doesn’t it? It seems that all you have to do is find some great keywords, write a few ads, place bids, and voila…you make sales.

It would be wonderful if it really worked that way. But the truth is, advertising on Google AdWords is whole lot more complicated than that. And it can be a very expensive proposition – more expensive than most people realize.

If you’re thinking about taking the plunge and spending your hard-earned money on Google AdWords advertising, you’ll want to make sure take these five steps:

  • Research Your Keywords, Competition, and CPC :

It used to be easy to find keywords with low competition and cost-per-click (CPC). But those days are mostly gone; you might be able to find those keywords, but it’s not easy. Use Google’s keyword finder tool to do your research. Google now gives you actual search numbers, so that will give you a head start. Then you can check the CPC with their Traffic Estimator. You just plug in your bid and they’ll estimate your ad’s position. This is only an estimate, though, and a lot will depend on your quality score. So use this information with a grain of salt. But I guarantee that you will waste a lot of money if you don’t do this research at all.

google-adwords

  • Make Your Landing Page Relevant to Your Keywords :

You can find the best keywords for your niche, but if your landing page doesn’t contain them, or is focused on other keywords or topics, Google will reduce your quality score and force you to increase your bids for those keywords. That’s bad enough. But you’ll have another problem too. If customers click through from those keywords and find that the landing page doesn’t meet their needs, they won’t buy your product. So now you’ve spent a lot of money for absolutely nothing.

  • Set Up Separate Themed Ad Groups :

Many people set up a campaign, then take all of their keywords and put them into one ad group and run the same ad for all the keywords. There are a number of problems with this method. First, there’s no way to place all your keywords in the ad you run, and if you don’t have the keyword in the ad, you’re quality score will go down, and you’ll end up paying more to stay in a high position. Next, even if you increase your bid, you might get more impressions, but you’ll probably get fewer clicks. Customers won’t click on your ad unless it’s offering what they’re looking for. Finally, this will all become a vicious circle, as you keep increasing your costs and get fewer and fewer clicks and sales.

  • Track The Profitability of Your AdWords Campaign :

An AdWords campaign is no different from any other advertising campaign. You have to carefully track the cost-per-click and profitability results often. If you just let the campaign run without tracking, you’ll end up spending a lot more than you anticipated. Make sure your daily spending limit is within your budget too.

  • Stop an Unprofitable AdWords Campaign :

Chasing your losses is a losing proposition. It’s tempting to believe your campaign is eventually going to be profitable. If you’ve given it a good shot, and it’s still not profitable, give up. It won’t get any better, and you’ll just end up pouring more and more money down the drain.

Now you know what to avoid when you’re advertising on Google AdWords and what steps to take to conduct a profitable campaign. You can make money advertising on AdWords…or you can lose a bundle.

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