By Jonathan Mead

Everyone says play bigger, grow; keep expanding.

But is all growth and development good, or even necessary?

I’ve learned that there’s no guarantee that growth will make a difference in your business. You can have more people on your list, and no one actually buying. You can have more traffic, and only crickets in your comments section.

There’s a big difference between growth that’s meaningful and growth that’s hollow. The difference is depth.

A lot of people say you need 1,000 true fans. I think that’s a good, tangible goal to aim for.

For our purposes, “True Fans” are defined as: People that buy everything you create. When you announce the launch of a product, creation, or offer, they are actively waiting for... More...