By Darren Rowse
This guest post is by Neil Patel of KISSmetrics.
Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.
First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.
The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.
Now, I’ve got good news and bad news for you.
The bad news: If you want to write a “how-to” guide that stands out, then you have to work. The good news: Not very many bloggers are willing to put in the hours and effort. And fortunately... More...
