By Margo Dill
Social media is a great marketing tool. It's a chance to connect with writers, readers, publishers, editors, and agents like never before. It's easy, and it's fast; but in order to use it effectively, you still have to follow old-fashioned, pre-social media rules of networking and building relationships and connections. You have to give before you can take. You have to be personable, and you have to share something of yourself. If you forget this, in your quick use of social media to promote yourself, then you will not be as successful. You cannot constantly ask people to do something for you without sharing yourself and giving to others.
Joel Comm, author of Twitter Power, which is a book I highly recommend, states on his website, "Whatever your industry, make sure that you're... More...
