By John Jantsch
For the last few years I’ve been promoting the idea that social networks are like outposts, in many respects, best suited to point the way to your hub or main content site.
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While I still believe this to be a fundamentally sound way to view social media use, I see a future that contains a shift in this thinking as well.
As the level of social behavior continues to evolve and social networks grow more important in the lives of their users, they will become much more than outposts – they will move increasingly towards self-containment and wholly functioning marketplaces.
There is a growing mass that simply sees the... More...
