By Mark Silver
“I’m just starting out. I have no money, and I’m wondering what are five things I can do to get my business started.”
There it is, glistening on the monitor. The most fundamental of business questions in the most usual of situations.
You can hear the pain in it, can’t you? And the inspiration and excitement. It’s like a whole epic trilogy in two sentences.
There’s bad news and there’s good news. And there are five things.
First The News
Bad news is that I hope the person didn’t mean literally “no money.” We’ve been trained over the last five years to think of everything as free, but it ain’t. Some things cost.
The good news is it costs a LOT less than it did, and you can... More...
