By Mary Jaksch

Use "What?" for article marketing

A guest post by Sean DSouza of Psychotactics

The world was flat.
Now it’s round.
Who knows? Maybe it’s square.

Research helps. But there’s a problem with research.

And it’s called counter-research. Tea is good for you. Tea is bad for you. Drink 8 glasses of water a day. Drink 16 glasses of water a day. The list goes on forever. And forever isn’t a bad thing, but the information is grossly conflicting. There’s almost nothing you can nail down with absolutely certainty.

And when you’re writing an article, it’s easy to want to absolutely nail the article down with irrefutable research. So you spend seventeen hours (or seventeen thousand hours, as the case may be) and you come... More...