By Darren Rowse
This guest post is by Jonathan Thomas of Anglotopia.net.
A common way for a blog to build its newsletter and traffic base is to hold a contest. My blog, Anglotopia, has been around for over four years now and we’ve had various successes and failures with contests. Eventually we basically just stopped having them, as they really weren’t worth the time.
Then earlier this year, an opportunity presented itself, thanks to the generosity of one of our airline partners, to hold a sweepstakes—this time the prize was a free trip to London. The airline would provide the tickets, we roped in some other partners to provide other aspects of the trip, and then covered the rest of the costs ourselves.
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