By Susan Johnston
Assuming I haven’t scared you off with the pros and cons of freelance copywriting, here are some strategies for landing these types of projects:
Build your portfolio.
When you have loads of potential but not much of a portfolio to show prospects, there are a few ways to bulk up your portfolio. One is to give yourself a “homework” assignment to write a brochure or other materials for a friend or family member’s business, a local nonprofit, or even a brand that you admire (if you’re choosing the latter, be sure that prospects understand it’s a mock-up, not an actual assignment for Big Name Shoe Brand or a Major Healthcare Company).
Alternatively, you could work with a creative staffing firm or a marketing agency that outsources projects... More...
