By Pat Flynn
Increasing traffic and increasing conversion.
It seems like that’s what everybody is talking about these days – but what about increasing engagement?
Is engagement even important enough to be something that we should increase?
To me, absolutely - and I’m sure that’s part of the reason why this blog has grown as fast as it has.
What is Engagement?
There are metrics to measure “engagement” like time spent on a page and bounce rate, but the kind of engagement I want to investigate goes beyond the numbers.
To me, engagement is all about involvement and participation.
When people participate in something they feel included. They feel like part of the team and that they’re contributing in one way, shape or form.
And... More...
