By Kiesha Easley
It seems over the last 12-18 months every business had jumped on board with either turning their company into a blog, or at least adding a blog to their existing website.
From looking at business blogs online, including our own, I’ve found during the first four or five months the blog is full of creative ongoing posts either from the boss himself or whoever was behind the new blog upgrade. Typically that once the newness and novelty has worn off the blog owner/manager’s dedication to timely blog postings begins to slip and soon they become fewer and fewer.
In my view, blogs are not critical for every business, however every business could benefit to some degree by having one – if used correctly.
Here are some tips to find out how blogs can benefit your company:
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