By Darren Rowse
“A brand is what people say about you when you’re not in the room.”—Jeff Bezos, Amazon Founder.
This quote gets pulled out a lot by bloggers (I’ve used it three times in the last week myself) but I wonder if it might be time to give it a little more intentional pondering as we think about the brands we are trying to build around our blogs.
Copyright Faber Visum - Fotolia.com
The brand of your blog is that lasting impression that people have of your blog. It’s the things people go away from your blog thinking—and, more importantly, talking about to others.
If this is the case, an important question to ask yourself as a blogger considering your brand is:
What do you want people to say about your blog?
Here’s... More...
