A guest post from Ali Luke for Productive Flourishing

If you run your own business, you probably spend a fair amount of time looking at what others in your field are doing.

What services do they list on their website? What do they tweet about? Do they write blog posts, or produce a podcast? What are their clients saying about them?

Perhaps you think that they know far more than you. They’re offering exactly the services that the marketplace is hungry for. They’ve got a carefully-worked-out system of content marketing.

And maybe that’s true.

But, chances are, they’re simply playing to their strengths. And if you try to emulate their success … you’re probably not going to succeed.

Finding Your Strengths

Your strengths are the things... More...