By Morty Lefkoe

The tens of millions of people who are interested in self-improvement have two different but related focuses: financial success and personal growth.

People who primarily are interested in financial success seek out products that promise to help them make more money and end up with more wealth. Such people are usually willing to pay more for their courses and webinars than for courses that only improve their emotional well-being.

People who primarily are interested in personal growth usually want to change their behavior, such as stop procrastinating, and their emotions, such as stop their anxiety and anger. People for whom this is the goal usually are willing to pay far less for such products. Some of these people, especially those who have a strong spiritual bent,... More...