By Jonathan Wells
How are you doing in the tug-of-war between working toward your long term goals and the temptation of instant gratification? It is amazing how so many areas of life are affected by the gravitational pull of these two forces.
Have you ever wondered why it is so difficult to stick to a long term success plan and so easy to be derailed by things that only provide momentary pleasure? Why is it so challenging to go to the gym and watch your diet, and so easy to eat junk food and skip the exercise routine. Why would any of us choose to spend hours on social media sites rather than do the work that pays the bills?
What’s the real draw of instant gratification?
I am sure you realize that the vast majority of advertising is designed to trigger impulse buying. But do you know... More...
