A guest post is by Kirsten Simmons for Problogger
Imagine your dream customer. The person who comments on every post, and opens every email you send. The person who replies to your tweets and tells their friends about you on Facebook. The person who immediately scrolls down your sales page to hit “Buy Now” without even reading through the pitch.
Image courtesy aussiegal, licenced under Creative Commons
One of the best ways to cultivate these sorts of relationships (once you’ve got the whole write epic shit thing down) is to seed your posts with Easter eggs—obscure references that aren’t apparent to anyone who doesn’t know what you’re talking about. The people who don’t get the reference are none the wiser, and the people that... More...
