By Maren Kate

12 months can change a lot, more than I realized or expected. What I thought Zirtual would be a year ago isn’t even recognizable compared to the business it is today. We haven’t really pivoted as much as we’ve tweaked the business model like relentless crack heads. Each “swivel” we’ve made has been based partially on my gut, partially on actual customer feedback and partially on greater trends I’ve noticed unfolding in the market.

I’ve made a lot of mistakes a long the way, I’ve also learned a ton & luck has definitely played a part – as it always seems to – but there are always trends to be noticed.

In this post I want to share some of the insights I’ve stumbled upon in the last year in hopes... More...