By Brian Clark
Everybody’s talking about it.
Most of it is rumor, hearsay, and innuendo …
We idolize the exploits of the people we look up to, and try to skirt the mention of our own experiences (and shortcomings).
No, I’m not talking about sex — I’m talking about split-testing.
What does split-testing have to do with sex?
Actually, quite a lot…
Let me explain.
Everybody says they’re doing it …
Just like sex in high-school, split-testing is all the rage.
Everyone likes to pretend they’re an expert. Buzzwords and rumors abound … stories about increasing conversion rates by an order of magnitude by changing the color of a checkout button (but nobody shares the magic color!).
Most importantly, nobody wants to admit that they... More...
