By Morty Lefkoe

Have you ever told yourself that you were going to do something—something you really wanted to do—and then just never get around to it? If you are, you are like millions of others and Seth Godin’s new book is about you.

I read his newest book, Poke the Box, a few months ago and it’s just the right book for our times. It probably will become his 13th best-seller.

You need to take action

If you’ve read any of his earlier books or his daily blog (which I devour as soon as it arrives in my inbox), you know that Seth is passionate about innovation and change. And, he stresses repeatedly, if you want to produce something new and change anything, you have to start and you have to “ship,” in other words, create a product or service and then... More...