By Brian Clark

Listen, I’ve got some bad news for you.

More than likely, no one knows who you are.

And more than likely, they never will.

How can I say that with such authority? Easy.

As of December 2010, there were over 152 million blogs on the Internet — in the U.S. alone.

That’s a lot of noise, with not a lot of signal coming through. Despite all the talk about relationships, conversation and reputation, online competition is tough.

No, it’s not cut-throat tough.

Because the guest list to this come-one-come-all cocktail party we call social media is enormous — and growing — we need some sophisticated, street-smart tricks (not gimmicks) up our sleeves to draw attention to our best work.

You’ve got to think like... More...