By Men with Pens

When I set up my copywriting business, one of the first things I did was hire a writing coach.

Now, for someone who had been working as a journalist for the past 15 years, this might seem like a waste of money. Hello, haven’t I proven time and again that I can write well? Shouldn’t I use the money to pay for a social media marketing consultant and web designer instead?

After all, entrepreneurs need to invest in what will pull in the most clients and sustain their business. But since I’m in the writing business, having thousands of Facebook fans or a website with all the bells and whistles won’t attract clients.

Being a (surprise, surprise) topnotch writer will.

Here’s how a writing coach helps me build my business:

A writing coach speeds... More...