By Brian Clark
Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.
This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that was one of the nicer responses.
The name-calling and vitriol are a little hard to watch. Here’s the thing, though.
Vaynerchuk’s making a point that needs to be made. But that’s not what interests me.
What interests me is what it takes to make that last 0.5%. What do the social media experts look like who aren’t clowns?
First, let’s talk about that hated title.
Is “social media expert”... More...
