By Men with Pens

Many people ask me if I think their business idea is a good idea to pursue. That idea is usually based on what they love to do in their free time. Their passion. Their hobby.

And in most cases, the answer to, “Do you think I could make money from this?” is…

No. Sorry.

See, here’s the thing: You may have the most creative, amazing, fulfilling idea in the world, but if you have to dig deep to think of ways to turn that idea into cold, hard cash, you don’t have a business brewing.

You have a hobby.

People have a hard time swallowing that truth. They feel sinking disappointment to hear that what they really love to do isn’t business worthy…

And then they get stubborn.

They grit their jaw. They decide this is what they... More...