By John Jantsch

Marketing podcast with Peter Sims (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

True innovators make lots of little bets on ideas and small affordable actions that grow into fully developed discoveries rather that capturing one big aha moment.

That’s the view of this week’s guest on the Duct Tape Marketing Podcast – Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Based on over 200 interviews with successful creators and innovators, Sims demonstrates that the kind of linear problem-solving and fear of... More...