By Darren Rowse
This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we!
While some of us are true trailblazers, the rest of us a’re happy to walk a path previously traveled. Yes, our individual journeys will be unique, but the tracks were already there—we just chose our own route.
This is never more evident when we’re buying stuff. We look for validation, primarily from a trusted source or, if that’s not available, through the words of strangers.
Copyright Yuri Arcurs - Fotolia.com
That’s why testimonials can be a powerful addition to the converting power of your site—particularly pages where you’re attempting... More...