By Marko Saric

People love calling time on email. But thanks to the iPhone, people are checking their inboxes more than ever, and thanks to Gmail, spam is close to being a thing of the past.

Ian Harris is in charge of content marketing at the company behind PartyPoker. In this guest post, he shares 5 email copy tactics that you can swipe for yourself to make sure your blog’s email marketing gets noticed.

Tactic #1 – Email Readers After Lunch

Want your email to be read? Your best chance is to send it between 1.30pm and 2.30pm. You’ll catch your reader at lunch, or better still, during that ‘post lunch’ haze.

I used to work in magazines, and the... More...