By Christine Louise Hohlbaum
Seth Godin makes a great point (when does he not?) when he draws a distinction between long and hard work.
Long work contains the number of hours one puts in at the office, such as the lawyer that bills a fourteen-hour day. Hard work is the effort put forth by the lawyer who synthesizes four disparate ideas to come up with a closing argument that wins the case — in less than five minutes.
If taken further, this idea reveals that effectivity has nothing to do with the amount of time one puts in, but rather with the ingenuity one has when spending the time one has.
That is not to say that hard work is not the direct beneficiary of long work. We all know we have to have moments of toil to get places. After all, I wouldn’t be working in German television if I... More...
