By Brian Clark
Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising), dozens and dozens of successful ads, and countless articles for well-known publications all over the world.
He did it all by — in his own words — writing only 3 hours a day, 5 days a week.
And he did it in style.
As one of the highest-paid copywriters of the 1950s and 60s, Schwartz lived very comfortably in Manhattan, became a world-class art collector, and a respected Biblical scholar.
His technique for getting copy written is offensively simple.
Here’s the thing, I know what you’re going to say about this.
“That’s so obvious.”
Or... More...
