By Brian Clark
Where do you begin?
I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn’t ring.
There was so much information online — and I didn’t know where to start.
Today I offer you the guide I wish I’d had back then: an A to Z of the absolute essentials of copywriting — plus a good bit of further reading for each.
If you tackle just one of these principles every day, you could conceivably master the basics of copywriting and content marketing in less than a month.
Even if you’re a seasoned pro, don’t skip this list. It’s always good to revisit the fundamentals now and then.
Let’s get going!
Action
The whole point of copywriting is to get the reader to take... More...
