By Brian Clark
Yesterday we talked about why it’s smart to hold a little something back in your marketing — to tease and fascinate the reader, to seduce the buyer with a bit of mystery, rather than giving everything away in your promotions.
This is particularly important for those of us in the online education and training business. It’s less of an issue with physical products. Let’s face it, there’s only so much fun you can have with that iPad while you’re sitting there in the Apple Store.
A commenter named Kerry O’Keefe mentioned the most common objection to giving away a ton of valuable free content in your marketing:
What I can’t help thinking is that if what I am being offered for free is so wonderful, why would I go further... More...
