By Brian Clark
I’m guessing you want to write copy that sells.
You want to write copy so irresistible it makes your readers scramble down the page — begging to do whatever it is you want when they’re done reading — whether it’s to make a purchase, send a donation, or join your newsletter.
You, my friend, want to seduce your readers.
Well, today’s your lucky day. In a few moments you’ll know not only how to work your readers into a lather … but also what a cold shower over-educating them can be.
Let’s start with a story.
A sexy — but sad — protagonist
Ingrid is a beautiful and accomplished accountant.
Her husband, Milton, is an editor for a big time publisher. And their son, Nathaniel, is... More...
