By Hugh MacLeod
Radio Litopia has a TERRIFIC audio interview with my friend, Seth Godin, on the future of publishing, and how his latest enterprise, The Domino Project, is attempting to embrace it.
Seth’s take on the future of publishing is similar to what I’ve been saying for a while: “The book doesn’t matter. The conversation matters.”
A book, as an object, has no inherent, objective power. Which is why it’s so hard to predict bestsellers, why you can’t judge a book by its cover etc.
The REAL power of a book comes from lots of people reading it and, MORE importantly, people talking about it.
Or as Mark Earls would say, what makes any object REALLY interesting (in this case, a book) is how it changes the human interaction around it,... More...
