By Nicolas Cardot
My philosophy on SEO is simple. When I search for something on Google, I want to find the content that is the best and most relevant to my search term, not the content whose creator was able to buy up the most links.
Google uses links as votes to gauge the popularity of a page or website. Those links that grow organically from other webmasters commenting about our material are the links that hold to the purest sense of that system of votes. Those links that are purchased, exchanged or in any other way manipulated are doing nothing more than diluting the purity of the results.
If your content is awesome, it will be linked by those who stand in awe and I will then find it when I search at Google, Yahoo, or Bing.
If it’s not amazing and I’m finding it when I search,... More...
