By Charlie Gilkey
I was talking to a client last week and heard myself say the very words I needed to hear and apply. It’s amazing how the people you’re meant to help often provide you ways to see and help yourself, too.
She’s been trying so hard to control what her brand is that she’s been struggling to write. “What if I write something that’s off-topic or off-brand?”
Given who she is, she couldn’t write anything off-topic and off-brand to save her life. She is who she is, and it’s going to show up no matter what she does.
Branding and positioning is a Stage 3 and 4 concern to be sure. At that point, you’re looking at the long-term vision and can clearly see what you do and don’t do.
The irony, though, is that because you’re so firm about what you’re about, you don’t... More...
