A guest post is by Jeff Domansky for Problogger
Your blog is a very important part of your personal image or company brand. While you’ve invested time in its development, have you ever thought about how you could use your blog to manage a crisis?
A blog offers several advantages compared to news releases, websites, or other social media channels.
Image by Jeff Domansky of Fotolia.com, used with permission
It lets you control your message without a media filter. It speaks with authority as your “voice of record.” In a crisis, your blog can be a valuable internal and external communications tool. And, most importantly, with quick action, it can help ensure you’re heard accurately in a crisis.
Ten ways to blog in a crisis
Here... More...
