By Brian Clark

You’d better sit down.

I want to tell you something, and you’re not going to like it.

Your dreary blog is putting me to sleep.

I just visited your site, gave it the requisite three seconds of my attention, and found myself in Dullsville.

Nothing grabbed my eye. No headline inspired me to read. No images drew me in.

And here’s the thing: I’m not a captive audience. It was remarkably easy for me to rid myself of your insipid prose, your bland blog. One quick click and I was gone.

It doesn’t have to be that way. A few tweaks here, a little more effort there, and your website will stop me in my tracks.

Try these four changes this week to market your blog more effectively.

1. Speak to me

If it’s me you’re trying to reach, let me... More...