A guest  post by Brad Branson for Problogger

Most people walk through life in a living daze. Most people live their lives vicariously through television, sports, or the gossip section. They are afraid to take action, afraid to take a risk. Why? Be average and you don’t risk embarrassment.

So, how does this relate to writing compelling blog articles and creating a devoted, enthusiastic fanbase?

You need to be polarizing. You need to set yourself apart from the masses, and be willing to take a risk in your writing. It’s not hard to find the vanilla ice cream out there; what people crave are the unique flavors. Be the jalapeño mocha light frappuccino, and they will come in droves. Create something different, dynamic, something unexpected.

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