A guest post was written by Neil Matthews for Problogger
Are you protecting one of the most valuable assets of your blog—your email list?
The majority of us rigorously backup the content of our blog, but do we give the same thought to our email lists?
Why back up your email list?
“The money is in the list.” is a mantra we often hear in Internet marketing circles, and we hear it so often because it is so true. An email list is still the best way to communicate with your tribe and to make offers to them. Those people are on your list because they know, trust and like you, and are prepared to give you their attention.
Our attention is the most valuable thing we can give to a marketing message. Bombardment with online ads and the resultant ad-blindness... More...
