By Brian Clark
Recently, over at our new Copyblogger Facebook page, I asked a question:
What’s your biggest challenge when creating compelling online content?
I didn’t treat it as a poll with various challenges. I wanted pure unfiltered responses.
And the number one answer was:
Keeping it original and interesting.
So let’s talk about that today.
Meaning + Fascination
The two elements that lead to reader engagement, that fantastic social media sharing, and the “gotta have it now” impulse are meaning and fascination. But you knew that from the subhead.
Let’s unpack each a bit.
Meaning: This is the informational aspect of your content that your regular readers, listeners, or viewers look to you for. This is also a topic that... More...
