By Brian Clark
I recently wrote about the benefits of direct mail for garnering new copywriting clients.
Now that I’ve been branded a “lover of all things old-school”, I want to teach you a pre-Internet content marketing strategy that still effectively lands new clients: Writing articles for trade magazines.
Trade magazines are print publications (remember paper and ink?) that focus on the business aspects of a particular industry.
You probably specialize in certain niches or topics, and focus your prospecting efforts on certain industries. Maybe you write for restaurants, or banks, or universities, or medical equipment manufacturers.
Believe it or not, there’s almost always at least one trade magazine for every industry you can possibly think... More...
