By Mars Dorian
A month ago, I had a revelation.
I just finished reading Seth Godin’s Purple Cow for the 11th time (yesss, it’s THAT good) and it KICKED my ass, yet once again.
A short recap for the sleepy heady out there that HAVEN’T read the book:
A purple cow is a term for a remarkable product, service or person. Something that’s worth talking about – people notice it and HAVE to spread the message. Its unique – and edgyness is geared towards a small, passionate fan base. If these people luv it, they will toot the horn and pave its success way to the masses, where it can spread like a wildfire. Apple’s early iPod was a purple cow.
Seth Godin concludes that in order to create a purple cow, you have to go the edges and defy conventional wisdom. Merely copying... More...
